Every little effort made by the businessowner to please the customer goes a long way in making him feel a sense of association. In our everyday lives, there are little businesses which we feelRead more
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First mover advantage is not just an advantage a business has, but a series of advantages which will make it more competitive in the market. This involves being the first to enter the market withRead more
Communication is the most audible and visible aspect of Marketing. People often say that it’s the most intrusive part of Marketing. Its value is limited unless it is in alignment with other marketing activities suchRead more
It is often difficult for advert creatives to come up with messages that appeal to the consumers(the audience). Usually, to spice up the main message being passed, different appeals are attached to the advertisement. AnRead more
We are a very sardonic group of people. It’s only in Nigeria where people find ways to make jest of their living conditions. If you told me that we were the happiest people in theRead more