While I was in the university, we had several courses in the social sciences, ranging from human psychology, politics, sociology and a whole lot more. What these tried to do was interweave marketing with variousRead more
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The U.S President, Benjamin Franklin, popularly said, “if you fail to plan, you are planning to fail”. The British Prime Minister, Winston Churchill, came up with this golden quote: “Those who fail to learn fromRead more
There’s no workplace, where all persons behave the same way. As you get to know every employee, be it in your unit or across other departments, you’d find out the differences in culture and orientation.Read more
Things are getting really dicey, aren’t they? As days pass by, more bad news is heard on the job market. Is this not the best time to delve into SMEs? SMEs are the mainstay ofRead more
Marketing analytics is not limited to big enterprises, but your small business can gain from it too. Without information, would you be able to differentiate between causes and effects? It is with marketing information thatRead more